Chief Executive Officer

Dr. Pereg was the principal of Blich High School between the years 2004-2011. He was recognized as an outstanding principal by the city of Ramat Gan. Prior to that, he was the principal at Amit High School at Bar-Ilan University.

Dr. Pereg has a doctorate from Northeastern University. His doctoral thesis was about effective practices of successful principals in Israeli high schools. He has a Master’s degree in Public Administration from Harvard University and a Masters in Jewish Philosophy (with honors) and a law degree from Bar Ilan University.

Dr. Pereg is a graduate of the Wexner and Eisenhower leadership programs and is the co-chair of the alumni association of the Eisenhower program in Israel. He previously headed the alumni council of the Wexner program in Israel and served on the board of “Avney Rosha”, the Israeli Institute for School Leadership.


Senior Vice President, North America

Loni joins YRF Darca after 10 years at UJA-Federation of New York, where she most recently served as Associate Director in the Wall Street and Financial Services Division. Prior to her time at UJA, Loni worked at UBS in Fixed Income and Lending & Credit, as well as a financial advisor at Stifel Nicolaus. Loni oversees all aspects of YRF Darca’s fundraising, including Young Leadership, major gifts and fundraising around our annual gala event. Loni holds a bachelor’s degree in finance from Indiana University, and an MBA from the Zicklin School of Business at Baruch College. She lives in New York City with husband and 2 daughters.


Regional Director, Los Angeles

Michal has over ten years of experience in the Jewish non-profit sector in both NYC and Los Angeles. She joins YRF Darca from Jewish National Fund where she worked in development, expanding their finance and real estate divisions in Los Angeles. Before returning to her native Los Angeles, Michal worked for JNF in New York where she established the “Finance for Israel” board and speaker series, as well as the Legal Division Group.

Prior to JNF, Michal spent four years at UJA-Federation of NY on the Wall Street team, working with numerous firm campaigns and gala events. Michal received her MPA from NYU’s Wagner School of Public Service and her BA in Business Management from Yeshiva University’s Sy Syms School of Business. She lives in Los Angeles with her husband and three children.


Development & Events Manager

Melissa joins YRF Darca with three years of experience in event planning and project management. She previously worked as an Associate Event Manager for Neuman’s Kitchen, a full service event planning and catering company in New York City. After two years with Neuman’s, Melissa participated in a teaching program in Thailand, helping kindergarten level students to improve their English language skills.

Prior to her experience in Thailand, Melissa was an intern at Niche Media, working for Hamptons Magazine in the Events & Advertising office. Melissa graduated from the University of Wisconsin at Madison with a Bachelor’s Degree in Communications.


Development & Marketing Coordinator

Olivia joins YRF Darca with a year and a half of experience in media planning and account coordination. She previously worked as a Media Planner/Buyer for Havas Media, working under numerous Philips brands where she developed integrated media strategies, managed set up and execution of digital marketing campaigns and supervised internal teams within Havas on behalf of the clients. Olivia graduated from The University of Wisconsin-Madison with a Bachelor of Arts in Communication.